1924 Article Signage Pun Luc Lanei Guerin Bertin Vallet Herve Baille VENA2 XGED6 Crop Compression

Crop Compression

This is an original 1951 color print ad for the production "His Kind of Woman" featuring Robert Mitchum

the American Institute of Architects

This is an original 1925 color print ad for Standard Plumbing Fixtures from the Standard Sanitary Mfg

Though not especially a household name in the United States

1924 Article Signage Pun Luc Lanei Guerin Bertin Vallet Herve Baille VENA2 XGED6 Crop CompressionThis is an original 1924 4 page black and white print article (two double sided pages) entitled "A Propos d'Enseignes" ("On the Subject of Signs"). Written by R. L. Dupuy, it is a social commentary on the innovative way that out of work artists slid into commercial careers and infused life into advertising. Using visual and verbal puns, plays on words and rib tickling imagery, they captivated the attention of potential customers long enough to make an