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Where Good Ideas Come From Suclass Code_1DQ But I can't falter nowA fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected LifeThe printing press, the pencil, the flush toilet, the battery these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are