The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture Subclass Code_10DE Frédéric's story unpacks how the

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The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture Subclass Code_10DE Frédéric's story unpacks how theHow did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat