Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy Best Seller our experts have come together

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Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy Best Seller our experts have come togetherHow long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, arent ticking at all. For todays savvy marketers understanding how much time and energy