Joico Color Intensity Silver Ice 118ML Salon-Grade Highlights the generous 1500ML size offers

the generous 1500ML size offers excellent value for both stylists and clients

Instantly cools brassy tones and brightens cool blonde hair

this cream will leave it feeling revitalised and healthy

Less Risk of Allergies Due to Gentle Formulas

sharp colours

Joico Color Intensity Silver Ice 118ML Salon-Grade Highlights the generous 1500ML size offersJoicos Color Intensity Semi Permanent intensely concentrated pigments are designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus: NO DEVELOPER REQUIRED! + Over the top vibrancy that lasts and lasts. + Reconstructs for guaranteed healthier looking hair after every