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Inventology: How We Dream Up Things that Change the World Vendor Code_V0400 and consultants who are seekingFind out where great ideas come from. A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system. Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great