24/7 Boogie-Down New Era Snapback Fitteds brown New Era logo on

brown New Era logo on the left side

and a dark gray undervisor

These are west coast cities we had relationships with when we were first starting the brand

the Greek equivalent of Zeus

Our Souvenir Tee features a white

24/7 Boogie-Down New Era Snapback Fitteds brown New Era logo onWe're all passionate about something. For some it's the hustle, for others it's our families, communities, or dreams. Whatever it is that keeps you moving forward, 24 7 is a reminder to keep truckin and never give up. The Boogie Down is a nod to the borough that gave birth to hip hop, the Boogie Down Bronx. The story goes that in 1973 Kool Herc was DJ'ing his sister's birthday party when he looped breakbeats to create one continuous beat. This