All That Matters: Risk Class Code_44 The concept of giving our

The concept of giving our trust to the educational system without accountability has not worked

intelligence pointed to a compound in Abbottabad

When three guinea pigs from the local pet shop make a great escape

But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories

in the last chapter

All That Matters: Risk Class Code_44 The concept of giving ourWe are all risk takers. In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over estimate short term risks (standing near a cliff edge, or selling to someone who may not be credit worthy) but we under estimate long term risks (smoking, or acquiring a large company). This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better?