The Itch "It’s The Hope That Kills You" COLOR:STANDARD and World War Z

and World War Z

an indispensable album

took the punk and emo rock world by storm

whether one is celebrating life’s joys or navigating life’s inevitable losses

Talking Heads threw you off balance

The Itch "It’s The Hope That Kills You" COLOR:STANDARD and World War ZLondon alt pop group The Itch release their debut LP via Fiction and I OH YOU. On Its The Hope That Kills You, Simon Tyrie and Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism. Think Talking Heads, Think prime DFA records. Think absolutely essential.