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Enchantment: The Art of Changing Hearts, Minds, and Actions Vendor Code_OJ005 heat and noiseEnchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional