Alter Ego Be Blonde Pure Illuminating Mask 33.8 oz Hydrate Provides effective heat protection

Provides effective heat protection

Dry hair is revitalized and emerges hydrated

The formula supports healthier-looking curls with improved elasticity and smoothness

and enhances control without heaviness or greasiness

Removes buildup minerals chlorine and pollutantsIdeal for swimmers and hard water exposureDeep cleansing without overly stripping hairRestores shine freshness and manageabilityHelps prepare hair for color treatments and servicesInfused with botanical ingredients for gentle purification

Alter Ego Be Blonde Pure Illuminating Mask 33.8 oz Hydrate Provides effective heat protectionRegenerate your stressed, brittle, dry blonde hair with this mask. Keeps all blonde tones brilliant and hydrated. Leaves hair easy to comb.