The Choice Factory: 25 Behavioural Biases That Influence What We Buy Subclass_Science - Reference This is a brand new

This is a brand new edition in the Berlitz bestselling phrase book series with useful cultural and travel tips written by local authors

something shocking fell out: an SOS letter

Whether it's a suspicious-looking email or a multimillion-dollar global swindle

megarich young woman who is obsessed with reopening the coldest of cases--the decades-old death of the mother she never knew

environmental health

The Choice Factory: 25 Behavioural Biases That Influence What We Buy Subclass_Science - Reference This is a brand newBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life