CHASING DIGITAL: A PLAYBOOK FOR THE NEW ECONOMY Miscellaneous this International Adaptation makes use

this International Adaptation makes use of new central managerial problems and case studies from across the world to discuss the foundational principles of managerial economics

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Brand: IBICO

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88" 72mm 10Y [MS][1Pc]

CHASING DIGITAL: A PLAYBOOK FOR THE NEW ECONOMY Miscellaneous this International Adaptation makes useThe paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally charged, data fuelled organisations that leverage platformbased business models. How can pre digital businesses survive? Theyre loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Outlining a clear and detailed